Pdf ebook: Understanding Communication Theory

Pdf download ebook Understanding Communication Theory

Summary: This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communica

  • Author :
  • Publisher: Routledge
  • ISBN: 131775137X
  • Genre: Language Arts & Disciplines
  • Number of Pages: 288
  • Language: English
  • Views: 730
  • Downloads: 730
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Description: This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.


Pdf ebook: Using Communication Theory

Pdf download ebook Using Communication Theory

Summary: "Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, rev

  • Author : Sven Windahl,Benno Signitzer,Jean T Olson
  • Publisher: SAGE
  • ISBN: 1446205126
  • Genre: Business & Economics
  • Number of Pages: 312
  • Language: English
  • Views: 957
  • Downloads: 957
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Description: "Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change." - Denis McQuail, Professor Emeritus, University of Amsterdam "Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning." - Larsåke Larsson, Örebro University What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard. The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will: Practice what they learn with activities and exercises. Apply their own experiences to theory through prompts to reflection. Consolidate their learning with highlighted definitions and lists of key terms. Take it further with boxed excerpts from classic texts. Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory - 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.


Pdf ebook: Encyclopedia of Communication Theory

Pdf download ebook Encyclopedia of Communication Theory

Summary: With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions

  • Author : Stephen W. Littlejohn,Karen A. Foss
  • Publisher: SAGE Publications
  • ISBN: 1506319149
  • Genre: Language Arts & Disciplines
  • Number of Pages: 1192
  • Language: English
  • Views: 609
  • Downloads: 609
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Description: With more than 300 entries, these two volumes provide a one-stop source for a comprehensive overview of communication theory, offering current descriptions of theories as well as the background issues and concepts that comprise these theories. This is the first resource to summarize, in one place, the diversity of theory in the communication field. Key Themes Applications and Contexts Critical Orientations Cultural Orientations Cybernetic and Systems Orientations Feminist Orientations Group and Organizational Concepts Information, Media, and Communication Technology International and Global Concepts Interpersonal Concepts Non-Western Orientations Paradigms, Traditions, and Schools Philosophical Orientations Psycho-Cognitive Orientations Rhetorical Orientations Semiotic, Linguistic, and Discursive Orientations Social/Interactional Orientations Theory, Metatheory, Methodology, and Inquiry


Pdf ebook: Communication Theory

Pdf download ebook Communication Theory

Summary: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can hel

  • Author : David Holmes
  • Publisher: SAGE
  • ISBN: 1847877249
  • Genre: Language Arts & Disciplines
  • Number of Pages: 272
  • Language: English
  • Views: 1049
  • Downloads: 1049
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Description: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.


Pdf ebook: Exploring Communication Theory

Pdf download ebook Exploring Communication Theory

Summary: This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoret

  • Author : Kory Floyd,Paul Schrodt,Larry Erbert,Angela Trethewey
  • Publisher: Taylor & Francis
  • ISBN: 1315513242
  • Genre: Language Arts & Disciplines
  • Number of Pages: 404
  • Language: English
  • Views: 1230
  • Downloads: 1230
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Description: This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a "native" voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories can have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers.


Pdf ebook: Communication Theory

Pdf download ebook Communication Theory

Summary: Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in some form of

  • Author : C. David Mortensen
  • Publisher: Routledge
  • ISBN: 1351527525
  • Genre: Language Arts & Disciplines
  • Number of Pages: 484
  • Language: English
  • Views: 1766
  • Downloads: 1766
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Description: Communication is the most complex and elevating achievement of human beings. Most people spend up to 70 percent of our waking hours engaged in some form of communication. Listening and responding to the messages of others occupies much of this time; the rest is taken up by talking, reading, and writing. An additional consideration is the rich assortment of nonverbal cues humans share, which also constitute a form of communication. All together, the stream of verbal and nonverbal information that bombards our senses is composed of as many as 2,000 distinguishable units of interaction in a single day. The kinds of interaction change constantly: morning greetings, cereal labels, bus signs, charts, traffic lights, hate stares, graffiti, coffee shop chat, gestures, laughter, and head nods: The themes are endless. All of this constitutes subject matter for the study of communication.The book seeks to acquaint students with a basic understanding of the process of human communication. The breadth and scope of subject matter is adaptable to a number of approaches to the first course in communication, whether theoretical, practical, contemporary, or traditional in orientation.The framework of this book introduces five topics of central interest to the field of communication theory. Part I describes the process of communication as it unfolds in face-to-face environments. Part II considers the symbolic significance of interpersonal behavior. Part III examines the organization of communicative acts and shows why human interactions tend to become more synchronous over time. Part IV explores the complex problem of understanding other people, demonstrating the tendency of understanding to become intersubjective. Part V accounts for the communicative significance of several basic human environments--communities, organizations, media, institutions, and culture.


Pdf ebook: Communication Theory and Research

Pdf download ebook Communication Theory and Research

Summary: This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of th

  • Author : Denis McQuail,Peter Golding,Els De Bens
  • Publisher: SAGE
  • ISBN: 1847878148
  • Genre: Language Arts & Disciplines
  • Number of Pages: 320
  • Language: English
  • Views: 1109
  • Downloads: 1109
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Description: This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field. European Journal of Communication


Pdf ebook: Health Communication Theory

Pdf download ebook Health Communication Theory

Summary: Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Healt

  • Author : Teresa L. Thompson,Peter J. Schulz
  • Publisher: John Wiley & Sons
  • ISBN: 1119574501
  • Genre: Language Arts & Disciplines
  • Number of Pages: 368
  • Language: English
  • Views: 1053
  • Downloads: 1053
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Description: Assembles the most important theories in the field of health communication in one comprehensive volume, designed for students and practitioners alike Health Communication Theory is the first book to bring together the theoretical frameworks used in the study and practice of creating, sending, and receiving messages relating to health processes and health care delivery. This timely volume provides easy access to the key theoretical foundations on which health communication theory and practice are based. Students and future practitioners are taught how to design theoretically-grounded research, interventions, and campaigns, while established scholars are presented with new and developing theoretical frameworks to apply to their work. Divided into three parts, the volume first provides a summary and history of the field, followed by an overview of the essential theories and concepts of health communication, such as Problematic Integration Theory and the Cultural Variance Model. Part Two focuses on interpersonal communication and family interaction theories, provider-patient interaction frameworks, and public relations and organizational theories. The final part of the volume centers on theories relevant to information processing and cognition, affective impact, behavior, message effects, and socio-psychology and sociology. Edited by two internationally-recognized experts with extensive editorial and scholarly experience, this first-of-its-kind volume: Provides original chapters written by a group of global scholars working in health communication theory Covers theories unique to interpersonal and organizational contexts, and to health campaigns and media issues Emphasizes the interdisciplinary and collaborative nature of health communication research Includes overviews of basic health communication theory and application Features commentary on future directions in health communication theory Health Communication Theory is an indispensable resource for advanced undergraduate and graduate students studying health communication, and for both new and established scholars looking to familiarize themselves with the area of study or seeking a new theoretical frameworks for their research and practice.


Pdf ebook: Information and Communication Theory

Pdf download ebook Information and Communication Theory

Summary: An important text that offers an in-depth guide to how information theory sets the boundaries for data communication In an accessible and practical style,

  • Author : Stefan Host
  • Publisher: John Wiley & Sons
  • ISBN: 1119433800
  • Genre: Technology & Engineering
  • Number of Pages: 368
  • Language: English
  • Views: 853
  • Downloads: 853
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Description: An important text that offers an in-depth guide to how information theory sets the boundaries for data communication In an accessible and practical style, Information and Communication Theory explores the topic of information theory and includes concrete tools that are appropriate for real-life communication systems. The text investigates the connection between theoretical and practical applications through a wide-variety of topics including an introduction to the basics of probability theory, information, (lossless) source coding, typical sequences as a central concept, channel coding, continuous random variables, Gaussian channels, discrete input continuous channels, and a brief look at rate distortion theory. The author explains the fundamental theory together with typical compression algorithms and how they are used in reality. He moves on to review source coding and how much a source can be compressed, and also explains algorithms such as the LZ family with applications to e.g. zip or png. In addition to exploring the channel coding theorem, the book includes illustrative examples of codes. This comprehensive text: Provides an adaptive version of Huffman coding that estimates source distribution Contains a series of problems that enhance an understanding of information presented in the text Covers a variety of topics including optimal source coding, channel coding, modulation and much more Includes appendices that explore probability distributions and the sampling theorem Written for graduate and undergraduate students studying information theory, as well as professional engineers, master’s students, Information and Communication Theory offers an introduction to how information theory sets the boundaries for data communication.


Pdf ebook: Communication Theory Through the Ages

Pdf download ebook Communication Theory Through the Ages

Summary: Communication Theory Through the Ages presents communication theory as a journey through history by way of asking engaged questions. Encouraging intellectu

  • Author : Igor E Klyukanov,Galina V Sinekopova
  • Publisher: Routledge
  • ISBN: 1317513665
  • Genre: Language Arts & Disciplines
  • Number of Pages: 340
  • Language: English
  • Views: 1374
  • Downloads: 1374
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Description: Communication Theory Through the Ages presents communication theory as a journey through history by way of asking engaged questions. Encouraging intellectual vitality, the authors show students step by step how theoretical ideas are interconnected and lead to an increasingly complex understanding of communication. Students will be motivated to ask questions as they encounter historical figures, social events, and artifacts, resulting in a richer understanding of the biographical, cultural, and social context for communication theories.


Pdf ebook: Critical Communication Theory

Pdf download ebook Critical Communication Theory

Summary: Looking at issues of globalization, science, politics, gender, etc. this book advocates a new agenda not only for communication research, but also for the

  • Author : Sue Curry Jansen
  • Publisher: Rowman & Littlefield Publishers
  • ISBN: 0742575683
  • Genre: Language Arts & Disciplines
  • Number of Pages: 304
  • Language: English
  • Views: 803
  • Downloads: 803
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Description: Looking at issues of globalization, science, politics, gender, etc. this book advocates a new agenda not only for communication research, but also for the writing that comes out of it.


Pdf ebook: Rationalist Bias in Communication Theory

Pdf download ebook Rationalist Bias in Communication Theory

Summary: While communication theory has not recognized the implications of the social intuitionist model, psychologists have gathered an impressive body of evidence

  • Author : Shedletsky, Leonard
  • Publisher: IGI Global
  • ISBN: 1799874419
  • Genre: Language Arts & Disciplines
  • Number of Pages: 355
  • Language: English
  • Views: 1040
  • Downloads: 1040
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Description: While communication theory has not recognized the implications of the social intuitionist model, psychologists have gathered an impressive body of evidence to support the theory. In social cognition research, there was the idea that human inferential processes are conscious, rational, logical, and accurate, and this belief continues somewhat in the behavioral sciences although there is evidence that it is incorrect. A fresh examination is needed on just how these inferences by the receiver and the implications by the sender, carried out at high speed, impact our understanding of the communication process. Simply put, until now the default case in communication theory is the belief that we consciously reason and then we act. However, that may not be entirely true. Rationalist Bias in Communication Theory applies social intuition theory to human communication. This book explores how research has missed accounting for a critical fact about human communication in the theories of communication, namely that we as humans can respond to one another and to all kinds of stimuli faster than we can deliberate. By applying intuitive cognition to communication, a new light can be shed on the communication process, which is what the chapters prove and discuss. This book is valuable for social scientists, practitioners, researchers, academicians, and students interested in new theories in communication theory.


Pdf ebook: Teaching Communication

Pdf download ebook Teaching Communication

Summary: The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more ef

  • Author : Anita L. Vangelisti,John A Daly,Gustav W. Friedrich
  • Publisher: Routledge
  • ISBN: 1136684549
  • Genre: Education
  • Number of Pages: 584
  • Language: English
  • Views: 1881
  • Downloads: 1881
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Description: The field of communication was founded, in part, because of a need to make people better communicators. That meant teaching them how to communicate more effectively, whether it be in public settings or in private. Most of that teaching has happened within the classroom and many professionals have spent their lives instructing others on various aspects of communication. Inside this second edition, the editors have assembled a fully comprehensive and contemporary discussion of topics and issues concerning the teaching of communication. The chapters contained herein--contributed by key voices throughout the communication discipline--address conceptual as well as practical issues related to communication instruction. The contents of this new edition reflect the dramatic changes that have occurred in communication education since the publication of the first edition in 1990. This book focuses initially on the goals of communication education, then delves into the preparation of specific communication courses. It includes assistance for instructors in organizing instructional content and discusses the use of instructional strategies and tools, as well as offering ideas on evaluating the processes and products of instruction. The volume also covers unique teaching assignments that may be encountered, from the basic course to continuing education, and addresses 2-year college teaching, directing forensic programs, distance education, and consulting. It concludes with important professional issues faced by both new and experienced communication instructors, including ethics and political issues within classrooms and departments. This volume is a necessity for anyone starting out a career as a communication instructor. Veteran educators--who know that learning to teach is a continual growth experience--will find useful and invaluable information within the book's pages. Whatever background and level of experience, all communication educators will find this new edition to be an essential resource for their work.


Pdf ebook: Mass Communication Theories

Pdf download ebook Mass Communication Theories

Summary: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that in

  • Author : Melvin L. DeFleur,Margaret H. DeFleur
  • Publisher: Routledge
  • ISBN: 1317346580
  • Genre: Language Arts & Disciplines
  • Number of Pages: 400
  • Language: English
  • Views: 750
  • Downloads: 750
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Description: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.


Pdf ebook: Applied Communication Theory and Research

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Summary: This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recogni

  • Author : H. Dan O'Hair,Gary L. Kreps
  • Publisher: Routledge
  • ISBN: 1136691057
  • Genre: Language Arts & Disciplines
  • Number of Pages: 392
  • Language: English
  • Views: 1576
  • Downloads: 1576
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Description: This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.


Pdf ebook: Applied Mass Communication Theory

Pdf download ebook Applied Mass Communication Theory

Summary: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to appl

  • Author : Jack Rosenberry,Lauren A. Vicker
  • Publisher: Routledge
  • ISBN: 1000453588
  • Genre: Social Science
  • Number of Pages: 310
  • Language: English
  • Views: 594
  • Downloads: 594
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Description: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362


Pdf ebook: Sustainability, Participation & Culture in Communication

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Summary: At a time when sustainability is on everyone's lips, this volume is one of the first to offer an overview of sustainability and communication issues—incl

  • Author : Jan Servaes
  • Publisher: Intellect Books
  • ISBN: 1841506613
  • Genre: Social Science
  • Number of Pages: 398
  • Language: English
  • Views: 1280
  • Downloads: 1280
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Description: At a time when sustainability is on everyone's lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.


Pdf ebook: Theories and Models of Communication

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Summary: Open publication This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, econo

  • Author : Paul Cobley,Peter J. Schulz
  • Publisher: Walter de Gruyter
  • ISBN: 3110240459
  • Genre: Language Arts & Disciplines
  • Number of Pages: 452
  • Language: English
  • Views: 768
  • Downloads: 768
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Description: Open publication This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation [with technical media]. The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.


Pdf ebook: Narratives, Health, and Healing

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Summary: This distinctive collection explores the use of narratives in the social construction of wellness and illness. Narratives, Health, and Healing emphasizes w

  • Author : Lynn M. Harter,Phyllis M. Japp,Christina S. Beck
  • Publisher: Routledge
  • ISBN: 1135610975
  • Genre: Health & Fitness
  • Number of Pages: 534
  • Language: English
  • Views: 966
  • Downloads: 966
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Description: This distinctive collection explores the use of narratives in the social construction of wellness and illness. Narratives, Health, and Healing emphasizes what the process of narrating accomplishes--how it serves in the health communication process where people define themselves and present their social and relational identities. Organized into four parts, the chapters included here examine health narratives in interpersonal relationships, organizations, and public fora. The editors provide an extensive introduction to weave together the various threads in the volume, highlight the approach and contribution of each chapter, and bring to the forefront the increasingly important role of narrative in health communication. This volume offers important insights on the role of narrative in communicating about health, and it will be of great interest to scholars and graduate students in health communication, health psychology, and public health. It is also relevant to medical, nursing, and allied health readers.


Pdf ebook: Developing Communication Theories

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Summary: Leading scholars present the principal findings and conclusions of a long-term program of research into the nature and dynamics of human communication. Wel

  • Author : Gerry Philipsen,Terrance L. Albrecht
  • Publisher: SUNY Press
  • ISBN: 143841613X
  • Genre: Philosophy
  • Number of Pages: 196
  • Language: English
  • Views: 1226
  • Downloads: 1226
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Description: Leading scholars present the principal findings and conclusions of a long-term program of research into the nature and dynamics of human communication. Well-known authors present not only their own theories of human communication, but also describe, from personal vantage points, the process by which they constructed their theories. The authors' narratives of their experiences in posing, formulating, and empirically investigating their questions provide invaluable instructional models for current students. The vitality of this book derives from the communal focus on the theory and practice of language and other means of communicative conduct. Each chapter is concerned with the pragmatics of human communication and describes an original and systematic study of the phenomena with recourse to data. Together, these chapters represent a range of important contemporary directions in communication studies.