Pdf ebook: Managing Brand Equity

Pdf download ebook Managing Brand Equity

Summary: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived qual

  • Author :
  • Publisher: Simon and Schuster
  • ISBN: 9781439188385
  • Genre: Business & Economics
  • Number of Pages: 299
  • Language: English
  • Views: 1941
  • Downloads: 1941
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Description: The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn


Pdf ebook: Brand Relevance

Pdf download ebook Brand Relevance

Summary: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand

  • Author : David A. Aaker
  • Publisher: John Wiley & Sons
  • ISBN: 0470922591
  • Genre: Business & Economics
  • Number of Pages: 400
  • Language: English
  • Views: 480
  • Downloads: 480
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Description: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.


Pdf ebook: The New Strategic Brand Management

Pdf download ebook The New Strategic Brand Management

Summary: Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, p

  • Author : Jean-Noël Kapferer
  • Publisher: Kogan Page Publishers
  • ISBN: 0749465166
  • Genre: Business & Economics
  • Number of Pages: 512
  • Language: English
  • Views: 829
  • Downloads: 829
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Description: Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noël Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition of The New Strategic Brand Management builds on its impressive reputation, including new information to enable students and practitioners to stay up to date with targeting, adding recent research and market knowledge to the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; it remains at the forefront of strategic brand thinking.


Pdf ebook: Strategic Market Management

Pdf download ebook Strategic Market Management

Summary: Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provid

  • Author : David A. Aaker,Christine Moorman
  • Publisher: Wiley Global Education
  • ISBN: 1119392217
  • Genre: Business & Economics
  • Number of Pages: 392
  • Language: English
  • Views: 822
  • Downloads: 822
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Description: Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.


Pdf ebook: The Routledge Companion to Contemporary Brand Management

Pdf download ebook The Routledge Companion to Contemporary Brand Management

Summary: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a unique

  • Author : Francesca Dall'Olmo Riley,Jaywant Singh,Charles Blankson
  • Publisher: Routledge
  • ISBN: 1317751574
  • Genre: Business & Economics
  • Number of Pages: 584
  • Language: English
  • Views: 1975
  • Downloads: 1975
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Description: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.


Pdf ebook: Personal Brand Management

Pdf download ebook Personal Brand Management

Summary: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global

  • Author : Talaya Waller
  • Publisher: Springer Nature
  • ISBN: 3030437442
  • Genre: Business & Economics
  • Number of Pages: 164
  • Language: English
  • Views: 580
  • Downloads: 580
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Description: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.


Pdf ebook: Global Branding: Breakthroughs in Research and Practice

Pdf download ebook Global Branding: Breakthroughs in Research and Practice

Summary: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their

  • Author : Management Association, Information Resources
  • Publisher: IGI Global
  • ISBN: 1522592830
  • Genre: Business & Economics
  • Number of Pages: 969
  • Language: English
  • Views: 1448
  • Downloads: 1448
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Description: To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.


Pdf ebook: Brand Portfolio Strategy

Pdf download ebook Brand Portfolio Strategy

Summary: In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to co

  • Author : David A. Aaker
  • Publisher: Simon and Schuster
  • ISBN: 1439188831
  • Genre: Business & Economics
  • Number of Pages: 368
  • Language: English
  • Views: 402
  • Downloads: 402
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Description: In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.


Pdf ebook: Building Strong Brands

Pdf download ebook Building Strong Brands

Summary: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking boo

  • Author : David A. Aaker
  • Publisher: Simon and Schuster
  • ISBN: 1451674759
  • Genre: Business & Economics
  • Number of Pages: 400
  • Language: English
  • Views: 593
  • Downloads: 593
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Description: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. The twin concepts of brand identity (the brand image that brand strategists aspire to create or maintain) and brand position (that part of the brand identity that is to be actively communicated) play a key role in managing the "out-of-the-box" brand. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. Aaker also addresses practical management issues, introducing a set of brand equity measures, termed the brand equity ten, to help those who measure and track brand equity across products and markets. He presents and analyzes brand-nurturing organizational forms that are responsive to the challenges of coordinated brands across markets, products, roles, and contexts. Potentially destructive organizational pressures to change a brand's identity and position are also discussed. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.


Pdf ebook: Brand Equity & Advertising

Pdf download ebook Brand Equity & Advertising

Summary: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in

  • Author : David A. Aaker,Alexander L. Biel
  • Publisher: Psychology Press
  • ISBN: 1317759826
  • Genre: Business & Economics
  • Number of Pages: 390
  • Language: English
  • Views: 1605
  • Downloads: 1605
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Description: The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.


Pdf ebook: Lean In

Pdf download ebook Lean In

Summary: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer

  • Author : Sheryl Sandberg
  • Publisher: Knopf
  • ISBN: 0385349955
  • Genre: Biography & Autobiography
  • Number of Pages: 240
  • Language: English
  • Views: 777
  • Downloads: 777
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Description: The #1 international best seller In Lean In, Sheryl Sandberg reignited the conversation around women in the workplace. Sandberg is chief operating officer of Facebook and coauthor of Option B with Adam Grant. In 2010, she gave an electrifying TED talk in which she described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than six million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home. Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.


Pdf ebook: Strategic Brand Management

Pdf download ebook Strategic Brand Management

Summary: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

  • Author : Kevin Lane Keller
  • Publisher: Pearson Higher Ed
  • ISBN: 0133255425
  • Genre: Business & Economics
  • Number of Pages: 600
  • Language: English
  • Views: 855
  • Downloads: 855
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Description: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.


Pdf ebook: Globalization, Culture, and Branding

Pdf download ebook Globalization, Culture, and Branding

Summary: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines f

  • Author : C. Torelli
  • Publisher: Springer
  • ISBN: 113733195X
  • Genre: Business & Economics
  • Number of Pages: 181
  • Language: English
  • Views: 1598
  • Downloads: 1598
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Description: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.


Pdf ebook: Aesthetic Intelligence

Pdf download ebook Aesthetic Intelligence

Summary: Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-bu

  • Author : Pauline Brown
  • Publisher: HarperCollins
  • ISBN: 0062883313
  • Genre: Business & Economics
  • Number of Pages: 288
  • Language: English
  • Views: 675
  • Downloads: 675
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Description: Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.


Pdf ebook: She's on the Money

Pdf download ebook She's on the Money

Summary: Through her phenomenally popular and award-winning podcast, She’s on the Money, Victoria Devine has built an empowered and supportive community of women

  • Author : Victoria Devine
  • Publisher: Penguin Group Australia
  • ISBN: 1760145874
  • Genre: Business & Economics
  • Number of Pages: 320
  • Language: English
  • Views: 1510
  • Downloads: 1510
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Description: Through her phenomenally popular and award-winning podcast, She’s on the Money, Victoria Devine has built an empowered and supportive community of women finding their way to financial freedom. Honest, relatable, non-judgemental and motivating, Victoria is a financial adviser who knows what millennial life is really like and where we can get stuck with money stuff. (Did someone say ‘Afterpay’...?) So, to help you hit your money goals without skimping on brunch, she’s put all her expert advice into this accessible guide that will set you up for a healthy and happy future. Learn how to be more secure, independent and informed with your money – with clear steps on how to budget, clear debts, build savings, start investing, buy property and much more. And along with all the practical information, Victoria will guide you through the sometimes-tricky psychology surrounding money so you can establish the values, habits and confidence that will help you build your wealth long-term. Just like the podcast, the book is full of real-life money stories from members of the She’s on the Money community who candidly share their experiences, wins and lessons learned to inspire others to turn their stories around, too. And with templates and activities throughout, plus a twelve-month plan to get you started, you can immediately put Victoria’s recommendations into action in your own life. You are not alone on your financial journey, and with the money principles in this book you’ll go further than you ever thought possible.


Pdf ebook: Brand Leadership

Pdf download ebook Brand Leadership

Summary: Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand le

  • Author : Erich Joachimsthaler,David A. Aaker
  • Publisher: Simon and Schuster
  • ISBN: 074320378X
  • Genre: Business & Economics
  • Number of Pages: 368
  • Language: English
  • Views: 821
  • Downloads: 821
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Description: Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture—as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to: --Create and elaborate brand identities (what should the brand stand for) --Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assets --Identify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutter --Use the Internet and sponsorship to make brands resources work more effectively --Address the four imperatives of global brand management Like David Aaker's two previous bestselling books, Brand Leadership will be essential reading for line executives and brand managers in market-driven firms worldwide.


Pdf ebook: BRAND EQUITY: AN INDIAN PERSPECTIVE

Pdf download ebook BRAND EQUITY: AN INDIAN PERSPECTIVE

Summary: The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand e

  • Author : SANGEETA TROTT ,VINOD V. SOPLE
  • Publisher: PHI Learning Pvt. Ltd.
  • ISBN: 8120351762
  • Genre: Business & Economics
  • Number of Pages: 224
  • Language: English
  • Views: 1678
  • Downloads: 1678
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Description: The value of a brand is acknowledged only when a consumer is happy and satisfied using it. Hence, recognition and praise enhance the brand value or brand equity of a product, and makes a product ‘a brand’. Therefore, brand equity becomes a precedence for any product to become a brand. This book delves onto the concepts and theories of Brand Equity, and how it forms an integral part of any product becoming a success. The book skillfully explains fundamental concepts of brand equity, and its importance in product/services marketing, in the Indian context. Divided into four parts, Part 1 of the book begins by explaining the meaning of branding and brand equity. Part 2 then focuses on various components of brand equity. Part 3 educates the readers/students on how to measure brand equity of a product or a brand. Part 4 concludes by elaborating on ways and means to enhance brand equity of any product. This book is designed for the postgraduate degree and PG Diploma students of management specializing in Marketing and brand management. The book will be equally useful for practising Product/Brand Managers.


Pdf ebook: The Handbook of Brand Management Scales

Pdf download ebook The Handbook of Brand Management Scales

Summary: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for resear

  • Author : Lia Zarantonello,Véronique Pauwels-Delassus
  • Publisher: Routledge
  • ISBN: 1317803167
  • Genre: Business & Economics
  • Number of Pages: 330
  • Language: English
  • Views: 1974
  • Downloads: 1974
  • GET BOOK

Description: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.


Pdf ebook: Business-to-Business Brand Management

Pdf download ebook Business-to-Business Brand Management

Summary: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands.

  • Author : Mark S. Glynn,Arch G. Woodside
  • Publisher: Emerald Group Publishing
  • ISBN: 1848556713
  • Genre: Business & Economics
  • Number of Pages: 504
  • Language: English
  • Views: 1337
  • Downloads: 1337
  • GET BOOK

Description: Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.


Pdf ebook: Advances in Business, Management and Entrepreneurship

Pdf download ebook Advances in Business, Management and Entrepreneurship

Summary: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intende

  • Author : Ratih Hurriyati,Benny Tjahjono,Ikuro Yamamoto,Agus Rahayu,Ade Gafar Abdullah,Ari Arifin Danuwijaya
  • Publisher: CRC Press
  • ISBN: 1000651215
  • Genre: Business & Economics
  • Number of Pages: 1022
  • Language: English
  • Views: 1003
  • Downloads: 1003
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Description: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.