Pdf ebook: Stealth Communications

Pdf download ebook Stealth Communications

Summary: Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and

  • Author :
  • Publisher: John Wiley & Sons
  • ISBN: 1509516034
  • Genre: Social Science
  • Number of Pages: 208
  • Language: English
  • Views: 379
  • Downloads: 379
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Description: Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.


Pdf ebook: Stealth Communications

Pdf download ebook Stealth Communications

Summary: Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and

  • Author : Sue Curry Jansen
  • Publisher: John Wiley & Sons
  • ISBN: 1509516018
  • Genre: Social Science
  • Number of Pages: 208
  • Language: English
  • Views: 467
  • Downloads: 467
  • GET BOOK

Description: Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.


Pdf ebook: Performance Optimization of Digital Communications Systems

Pdf download ebook Performance Optimization of Digital Communications Systems

Summary: Because fine-tuning the parameters of a system is critical to a developer's success, Performance Optimization of Digital Communications Systems examines pa

  • Author : Vladimir Mitlin
  • Publisher: CRC Press
  • ISBN: 1420013343
  • Genre: Computers
  • Number of Pages: 224
  • Language: English
  • Views: 1729
  • Downloads: 1729
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Description: Because fine-tuning the parameters of a system is critical to a developer's success, Performance Optimization of Digital Communications Systems examines particular optimization problems in digital communications, presenting analytical techniques in combination with SystemView and MATLAB simulations. Consisting of ten chapters, this monograph presen


Pdf ebook: Physical-Layer Security and Quantum Key Distribution

Pdf download ebook Physical-Layer Security and Quantum Key Distribution

Summary: This textbook integrates the most advanced topics of physical-layer security, cryptography, covert/stealth communications, quantum key distribution (QKD),

  • Author : Ivan B. Djordjevic
  • Publisher: Springer Nature
  • ISBN: 3030275655
  • Genre: Computers
  • Number of Pages: 472
  • Language: English
  • Views: 1945
  • Downloads: 1945
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Description: This textbook integrates the most advanced topics of physical-layer security, cryptography, covert/stealth communications, quantum key distribution (QKD), and cyber security to tackle complex security issues. After introducing the reader to various concepts and practices, the author addresses how these can work together to target problems, rather than treating them as separate disciplines. This book offers students an in-depth exposition on: cryptography, information-theoretic approach to cryptography, physical-layer security, covert/stealth/low-probability of detection communications, quantum information theory, QKD, and cyber security; to mention few. The goal is to provide a unified description of the most advanced topics related to: (i) modern cryptography, (ii) physical-layer security, (iii) QKD, (iv) covert communications, and (v) cyber security. Each chapter is followed by a set of problems. Also, for readers to better understand the book, an appendix covers all needed background. Homework problems and lecture notes are available online. The book does not require any prior knowledge or prerequisite material.


Pdf ebook: VoIP Monthly Newsletter

Pdf download ebook VoIP Monthly Newsletter

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  • Author :
  • Publisher: Information Gatekeepers Inc
  • ISBN:
  • Genre:
  • Number of Pages: N.A
  • Language: English
  • Views: 1792
  • Downloads: 1792
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Pdf ebook: Classical, Semi-classical and Quantum Noise

Pdf download ebook Classical, Semi-classical and Quantum Noise

Summary: David Middleton was a towering figure of 20th Century engineering and science and one of the founders of statistical communication theory. During the secon

  • Author : Leon Cohen,H. Vincent Poor,Marlan O. Scully
  • Publisher: Springer Science & Business Media
  • ISBN: 1441966242
  • Genre: Technology & Engineering
  • Number of Pages: 298
  • Language: English
  • Views: 1871
  • Downloads: 1871
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Description: David Middleton was a towering figure of 20th Century engineering and science and one of the founders of statistical communication theory. During the second World War, the young David Middleton, working with Van Fleck, devised the notion of the matched filter, which is the most basic method used for detecting signals in noise. Over the intervening six decades, the contributions of Middleton have become classics. This collection of essays by leading scientists, engineers and colleagues of David are in his honor and reflect the wide influence that he has had on many fields. Also included is the introduction by Middleton to his forthcoming book, which gives a wonderful view of the field of communication, its history and his own views on the field that he developed over the past 60 years. Focusing on classical noise modeling and applications, Classical, Semi-Classical and Quantum Noise includes coverage of statistical communication theory, non-stationary noise, molecular footprints, noise suppression, Quantum error correction, and other related topics.


Pdf ebook: Teacher-Student Relationships

Pdf download ebook Teacher-Student Relationships

Summary: Teachers and teenage students are becoming involved in inappropriate sexual relationships, often leading to devastation and arrest. Teacher-Student Relatio

  • Author : III Zarra, PhD Ernest J.
  • Publisher: R&L Education
  • ISBN: 1475802382
  • Genre: Education
  • Number of Pages: 228
  • Language: English
  • Views: 958
  • Downloads: 958
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Description: Teachers and teenage students are becoming involved in inappropriate sexual relationships, often leading to devastation and arrest. Teacher-Student Relationships: Crossing into the Emotional, Physical, and Sexual Realms addresses the reasons these relationships develop, considers the roles of modern technology in the development, and offers solutions from within the profession.


Pdf ebook: India Weekly Telecom Newsletter

Pdf download ebook India Weekly Telecom Newsletter

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  • Author :
  • Publisher: Information Gatekeepers Inc
  • ISBN:
  • Genre:
  • Number of Pages: N.A
  • Language: English
  • Views: 489
  • Downloads: 489
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Pdf ebook: Fiber Optics Communications

Pdf download ebook Fiber Optics Communications

Summary: This is the only resource capable of bringing you fully up to speed on the latest developments in fiber optic communication systems (FOCS).

  • Author : Gerard Lachs
  • Publisher: Information Gatekeepers Inc
  • ISBN:
  • Genre: Technology & Engineering
  • Number of Pages: 450
  • Language: English
  • Views: 497
  • Downloads: 497
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Description: This is the only resource capable of bringing you fully up to speed on the latest developments in fiber optic communication systems (FOCS).


Pdf ebook: Political Marketing in the United States

Pdf download ebook Political Marketing in the United States

Summary: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overv

  • Author : Jennifer Lees-Marshment,Brian Conley,Kenneth Cosgrove
  • Publisher: Routledge
  • ISBN: 1136212191
  • Genre: Political Science
  • Number of Pages: 312
  • Language: English
  • Views: 1693
  • Downloads: 1693
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Description: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.


Pdf ebook: Kish Cypher, The: The Story Of Kljn For Unconditional Security

Pdf download ebook Kish Cypher, The: The Story Of Kljn For Unconditional Security

Summary: Designed to offer a thorough account of the KLJN key exchange system (also known as the Kish Cypher, the Kish Key Distribution, etc.) and its unconditional

  • Author : Laszlo B Kish
  • Publisher: World Scientific
  • ISBN: 9814449474
  • Genre: Computers
  • Number of Pages: 464
  • Language: English
  • Views: 758
  • Downloads: 758
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Description: Designed to offer a thorough account of the KLJN key exchange system (also known as the Kish Cypher, the Kish Key Distribution, etc.) and its unconditional security, this book explains the scheme's foundation in classical statistical physics and its superiority to its quantum-based competitors for particular applications, from the perspective of Dr. Kish himself.This book clarifies the misinformation behind heated debates on the 'Kish Cypher' (the popular but incorrect name for the Kirchhoff-Law-Johnson-Noise, KLJN, scheme), and debunks common misconceptions by using simple and clear-cut treatments to explain the protocol's working principle — an understanding that has eluded (even) several experts of computer science, quantum security, and electrical engineering. The work also explains how the scheme can provide the same (or higher) level of security as quantum communicators at a thousandth of the cost.The contents of this text address both layman and expert levels of understanding.


Pdf ebook: Communication and Media Ethics

Pdf download ebook Communication and Media Ethics

Summary: Ethics in communication and media has arguably reached a pivotal stage of maturity in the last decade, moving from disparate lines of inquiry to a theory-d

  • Author : Patrick Lee Plaisance
  • Publisher: Walter de Gruyter GmbH & Co KG
  • ISBN: 3110466031
  • Genre: Language Arts & Disciplines
  • Number of Pages: 572
  • Language: English
  • Views: 848
  • Downloads: 848
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Description: Ethics in communication and media has arguably reached a pivotal stage of maturity in the last decade, moving from disparate lines of inquiry to a theory-driven, interdisciplinary field presenting normative frameworks and philosophical explications for communicative practices. The intent of this volume is to present this maturation, to reflect the vibrant state of ethics theorizing and to illuminate promising pathways for future research.


Pdf ebook: Domestic Perspectives on Contemporary Democracy

Pdf download ebook Domestic Perspectives on Contemporary Democracy

Summary: In looking at the remarkable proliferation of democracies since 1974, this volume offers important insight into the challenges and opportunities that democ

  • Author : Peter F Nardulli
  • Publisher: University of Illinois Press
  • ISBN: 0252091973
  • Genre: Political Science
  • Number of Pages: 192
  • Language: English
  • Views: 870
  • Downloads: 870
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Description: In looking at the remarkable proliferation of democracies since 1974, this volume offers important insight into the challenges and opportunities that democracy faces in the twenty-first century. Distinguished contributors detail difficulties that democracies face from within and how they deal with them. Among the contemporary threats to democracy emanating from internal sources are tensions arising over technology and its uses; ethnic, religious, and racial distinctions; and disparate access to resources, education, and employment. A democratically elected government can behave more or less democratically, even when controlling access to information, using legal authority to aid or intimidate, and applying resources to shape the conditions for the next election. With elections recently disputed in the United States, Mexico, Lebanon, and the Ukraine, debates about the future of democracy are inescapably debates about what kind of democracy is desired. Contributors are W. Lance Bennett, Bruce Bimber, Jon Fraenkel, Brian J. Gaines, Bernard Grofman, Wayne V. McIntosh, Peter F. Nardulli, Mark Q. Sawyer, Stephen Simon, Paul M. Sniderman, and Jack Snyder.


Pdf ebook: Gigabit/ATM Monthly Newsletter

Pdf download ebook Gigabit/ATM Monthly Newsletter

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  • Author :
  • Publisher: Information Gatekeepers Inc
  • ISBN:
  • Genre:
  • Number of Pages: N.A
  • Language: English
  • Views: 1165
  • Downloads: 1165
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Pdf ebook: Broadband Monthly Newsletter

Pdf download ebook Broadband Monthly Newsletter

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  • Author :
  • Publisher: Information Gatekeepers Inc
  • ISBN:
  • Genre:
  • Number of Pages: N.A
  • Language: English
  • Views: 895
  • Downloads: 895
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Pdf ebook: Knightlight

Pdf download ebook Knightlight

Summary: So you think you understand the world you live in? Don’t bet your life on it. This world is not safe. This world is not sane. This world is a ticking tim

  • Author : M. D. Rossi
  • Publisher: BalboaPress
  • ISBN: 1452572216
  • Genre: Fiction
  • Number of Pages: 498
  • Language: English
  • Views: 1724
  • Downloads: 1724
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Description: So you think you understand the world you live in? Don’t bet your life on it. This world is not safe. This world is not sane. This world is a ticking time bomb, and the lives of billions hang in the balance. Knightlight, an organization founded in 1947, is a government-sanctioned agency that deals with non-military threats. They deal with madmen and monsters. They are at war, and have been for nearly seventy years. But the enemy is ancient and has an agenda of its own. The enemy has had all the time in the world to prepare. The first phase of the plan—destroy Knightlight, and any resistance, removing them all from the field of battle. There are terrible things soon coming upon the Earth ... terrible things. We live in a short slice of time referred to as the “Prelude to the Dark Messiah.” Knightlight knows it can’t protect mankind from the future, but until the end comes, they will hold the line. Forget what you believe you know about the Bigfoot phenomenon. Ignore what you think you understand about aliens. Unlearn what you’ve been taught about ghosts, vampires, and werewolves. None of the above exist, but what does exist will gladly drag you to the pit of hell and devour you on the way.


Pdf ebook: Security and Privacy in Communication Networks

Pdf download ebook Security and Privacy in Communication Networks

Summary: This book constitutes the thoroughly refereed post-conference proceedings of the 9th International ICST Conference on Security and Privacy in Communication

  • Author : Tanveer Zia,Albert Zomaya,Vijay Varadharajan,Morley Mao
  • Publisher: Springer
  • ISBN: 3319042831
  • Genre: Computers
  • Number of Pages: 420
  • Language: English
  • Views: 583
  • Downloads: 583
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Description: This book constitutes the thoroughly refereed post-conference proceedings of the 9th International ICST Conference on Security and Privacy in Communication Networks, held in Sydney, Australia, in September 2013. The 26 revised full papers presented were carefully reviewed and selected from 70 submissions. The papers are grouped in topical sections on: security and privacy in mobile, sensor and ad hoc networks; malware, botnets and distributed denial of service; security for emerging technologies: VoIP, peer-to-peer and cloud computing; encryption and key management; security in software and machine learning; network and system security model; security and privacy in pervasive and ubiquitous computing.


Pdf ebook: Branding the Candidate: Marketing Strategies to Win Your Vote

Pdf download ebook Branding the Candidate: Marketing Strategies to Win Your Vote

Summary: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their

  • Author : Lisa D. Spiller,Jeff Bergner
  • Publisher: ABC-CLIO
  • ISBN: 0313394059
  • Genre: Business & Economics
  • Number of Pages: 209
  • Language: English
  • Views: 483
  • Downloads: 483
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Description: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. • "Promise meters" with which to evaluate candidate campaign promises and marketing strategies • Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results • Sidebars highlighting campaign quotes and calling out key points • Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation


Pdf ebook: Applied Cryptography and Network Security

Pdf download ebook Applied Cryptography and Network Security

Summary: This book constitutes the refereed proceedings of the 9th International Conference on Applied Cryptography and Network Security, ACNS 2011, held in Nerja,

  • Author : Javier López,Gene Tsudik
  • Publisher: Springer
  • ISBN: 3642215548
  • Genre: Computers
  • Number of Pages: 552
  • Language: English
  • Views: 657
  • Downloads: 657
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Description: This book constitutes the refereed proceedings of the 9th International Conference on Applied Cryptography and Network Security, ACNS 2011, held in Nerja, Spain, in June 2011. The 31 revised full papers included in this volume were carefully reviewed and selected from 172 submissions. They are organized in topical sessions on malware and intrusion detection; attacks, applied crypto; signatures and friends; eclectic assortment; theory; encryption; broadcast encryption; and security services.


Pdf ebook: Defence: The Ja-gee Attack: Book 2 of the Laner Series

Pdf download ebook Defence: The Ja-gee Attack: Book 2 of the Laner Series

Summary: Starship captain Arthur Laner and the crew of Peregrine are preparing for a hero's welcome. They have destroyed a Ja-gee task force, put a Ja-gee warship t

  • Author : Paul Arthurs
  • Publisher: Lulu Press, Inc
  • ISBN: 0978468112
  • Genre: Fiction
  • Number of Pages: 267
  • Language: English
  • Views: 526
  • Downloads: 526
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Description: Starship captain Arthur Laner and the crew of Peregrine are preparing for a hero's welcome. They have destroyed a Ja-gee task force, put a Ja-gee warship to flight, and rescued the crew of the exploration ship Raleigh. After towing a captured alien battleship hundreds of light years to Brasilia station, they ready to hand over their bounty to Defence. But that would have been too tidy. Subterfuge endangers the ship. Betrayal tears the crew apart. A high-level cover-up threatens the truth. Then, as the Ja-gee and Human space fleets prepare for battle, Peregrine is sent away to a distant star on a secret mission that could decide the fate of Humanity. Ship and crew are designated as expendable. Even if Laner and his crew survive, there may not be an Interstellar Concordance to return to.


Pdf ebook: Concise Encyclopedia of Church and Religious Organization Marketing

Pdf download ebook Concise Encyclopedia of Church and Religious Organization Marketing

Summary: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to u

  • Author : Robert E Stevens,David L Loudon,Henry Cole,Bruce Wrenn
  • Publisher: Routledge
  • ISBN: 1135792526
  • Genre: Business & Economics
  • Number of Pages: 196
  • Language: English
  • Views: 484
  • Downloads: 484
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Description: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.


Pdf ebook: Concise Encyclopedia of Professional Services Marketing

Pdf download ebook Concise Encyclopedia of Professional Services Marketing

Summary: Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully m

  • Author : Kenneth E. Clow,Robert E Stevens
  • Publisher: Routledge
  • ISBN: 1135695113
  • Genre: Business & Economics
  • Number of Pages: 180
  • Language: English
  • Views: 918
  • Downloads: 918
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Description: Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.


Pdf ebook: Maritime Private Security

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Summary: This book examines the evolution, function, problems and prospects of private security companies in the maritime sector. The private security industry cont

  • Author : Patrick Cullen,Claude Berube
  • Publisher: Routledge
  • ISBN: 1136457186
  • Genre: History
  • Number of Pages: 272
  • Language: English
  • Views: 951
  • Downloads: 951
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Description: This book examines the evolution, function, problems and prospects of private security companies in the maritime sector. The private security industry continues to evolve after its renaissance over the past few decades, first in Africa, and later in Iraq and Afghanistan. Despite this, little academic work has been done to date on the role of private security in the maritime environment. This lacuna has become more pronounced as the threat of piracy, terrorism, and other acts of maritime political violence have caused littoral states and commercial entities alike to consider the use of private security to mitigate risks. Maritime Private Security is an edited volume specifically dedicated to combating the absence of academic research in this area. The discussion of this multi-faceted subject is organised into four key parts: Part I: The Historical and Contemporary Market in Maritime Private Security Services Part II: The Emergence of Private Anti-Piracy Escorts in the Commercial Sector Part III: The Privatization of Coast Guard Services Part IV: Private Security Responses to Maritime Terrorism This book will be of much interest to students of naval policy and maritime security, private security companies, piracy and terrorism, international law and IR in general.


Pdf ebook: Marketing Planning Guide, Second Edition

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Summary: This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound an

  • Author : Robert E. Stevens,David L. Loudon,Bruce Wrenn,William E. Warren
  • Publisher: CRC Press
  • ISBN: 1000525082
  • Genre: Science
  • Number of Pages: 382
  • Language: English
  • Views: 1234
  • Downloads: 1234
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Description: This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.


Pdf ebook: The Global Foundations of Public Relations

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Summary: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes th

  • Author : Robert E. Brown,Burton St. John III,Jenny Zhengye Hou
  • Publisher: Routledge
  • ISBN: 1351245333
  • Genre: Business & Economics
  • Number of Pages: 228
  • Language: English
  • Views: 710
  • Downloads: 710
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Description: The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.


Pdf ebook: Cognitive Radio, Software Defined Radio, and Adaptive Wireless Systems

Pdf download ebook Cognitive Radio, Software Defined Radio, and Adaptive Wireless Systems

Summary: Today’s wireless services have come a long way since the roll out of the conventional voice-centric cellular systems. The demand for wireless access in v

  • Author : Hüseyin Arslan
  • Publisher: Springer Science & Business Media
  • ISBN: 1402055420
  • Genre: Technology & Engineering
  • Number of Pages: 469
  • Language: English
  • Views: 856
  • Downloads: 856
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Description: Today’s wireless services have come a long way since the roll out of the conventional voice-centric cellular systems. The demand for wireless access in voice and high rate data multi-media applications has been increasing. New generation wireless communication systems are aimed at accommodating this demand through better resource management and improved transmission technologies. This book discusses the cognitive radio, software defined radio, and adaptive radio concepts from several perspectives.


Pdf ebook: Public Relations Capitalism

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Summary: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new

  • Author : Anne M. Cronin
  • Publisher: Springer
  • ISBN: 3319726374
  • Genre: Social Science
  • Number of Pages: 120
  • Language: English
  • Views: 1033
  • Downloads: 1033
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Description: This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.


Pdf ebook: Public Relations, Society and the Generative Power of History

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Summary: Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how

  • Author : Ian Somerville,Lee Edwards,Øyvind Ihlen
  • Publisher: Routledge
  • ISBN: 0429836236
  • Genre: Business & Economics
  • Number of Pages: 222
  • Language: English
  • Views: 981
  • Downloads: 981
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Description: Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present, how the present is always historical, and how both past and present can power imagined futures. Divided into three distinct parts, the book uses historical inquiry as a springboard for engaging with interdisciplinary, critical and complex issues in the past and present. Part I examines the history of corporate PR, the centrality of the corporation in PR scholarship and the possibility of resisting corporate hegemony through PR efforts. The theme of Part II is ‘Historicising gender, ethnicity and diversity in PR work,’ focusing on how gendered and racialised identities have been constructed and resisted both within the profession and through the result of its work. Part III engages with ‘Histories of public relations in the political sphere,’ bringing together work on the different ways in which public relations has evolved in changing political contexts, both formally as a function within political institutions and in the context of contributions to broader narratives of nationalism and identity. Featuring contributions from leading academics, this book challenges traditional PR historiography and contests the ‘lessons’ derived from existing literature to address the implications of key areas of critically engaged PR theory. This volume is a valuable teaching resource for upper-level undergraduates and postgraduates studying public relations, strategic communications, political communication and organisational communication.


Pdf ebook: Journalism, Power and Investigation

Pdf download ebook Journalism, Power and Investigation

Summary: Journalism, Power and Investigation presents a contemporary, trans-national analysis of investigative journalism. Beginning with a detailed introduction th

  • Author : Stuart Price
  • Publisher: Routledge
  • ISBN: 1351723693
  • Genre: Social Science
  • Number of Pages: 308
  • Language: English
  • Views: 1330
  • Downloads: 1330
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Description: Journalism, Power and Investigation presents a contemporary, trans-national analysis of investigative journalism. Beginning with a detailed introduction that examines the relationship between this form of public communication and normative conceptions of democracy, the book offers a selection of spirited contributions to current debates concerning the place, function, and political impact of investigative work. The 14 chapters, produced by practising journalists, academics, and activists, cover a range of topics, with examples drawn from the global struggle to produce reliable, in-depth accounts of public events. The collection brings together a range of significant investigations from across the world. These include an assignment conducted in the dangerous sectarian environment of Iraq, close engagement with Spain’s Memory Movement, and an account of the work of radical charity Global Witness. Other chapters examine the relationship between journalists and state/corporate power, the troubled political legacy of WikiLeaks, the legal constraints on investigative journalism in the UK, and the bold international agenda of the investigative collective The Ferret. This material is accompanied by other analytical pieces on events in Bermuda, Brazil, and Egypt. Investigative journalism is a form of reportage that has long provided a benchmark for in-depth, critical interventions. Using numerous case studies, Journalism, Power and Investigation gives students and researchers an insight into the principles and methods that animate this global search for truth and justice.


Pdf ebook: Customer Relationship Management

Pdf download ebook Customer Relationship Management

Summary: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers

  • Author : V. Kumar,Werner Reinartz
  • Publisher: Springer
  • ISBN: 3662553813
  • Genre: Business & Economics
  • Number of Pages: 411
  • Language: English
  • Views: 1136
  • Downloads: 1136
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Description: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.


Pdf ebook: IP Telephony Interconnection Reference

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Summary: Addressing the growth of IP telephony service offerings within the corporate and residential realm, IP Telephony Interconnection Reference: Challenges, Mod

  • Author : Mohamed Boucadair,Isabel Borges,Pedro Miguel Neves,Olafur Pall Einarsson
  • Publisher: CRC Press
  • ISBN: 1439851794
  • Genre: Computers
  • Number of Pages: 390
  • Language: English
  • Views: 1158
  • Downloads: 1158
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Description: Addressing the growth of IP telephony service offerings within the corporate and residential realm, IP Telephony Interconnection Reference: Challenges, Models, and Engineering examines the technical and regulatory issues related to IP telephony interconnection at the large scale. It describes business and interconnection models, reviews emerging ar


Pdf ebook: Vietnam Marines 1965–73

Pdf download ebook Vietnam Marines 1965–73

Summary: The period following World War 2 saw a number of associated Marine Corps, three of whom fought together during the war in Vietnam from 1965 to 1973. These

  • Author : Charles Melson
  • Publisher: Bloomsbury Publishing
  • ISBN: 1780967756
  • Genre: History
  • Number of Pages: 64
  • Language: English
  • Views: 1866
  • Downloads: 1866
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Description: The period following World War 2 saw a number of associated Marine Corps, three of whom fought together during the war in Vietnam from 1965 to 1973. These Corps were similar formations, but each had its own history and traditions: they were the United States Marines, the Vietnamese Marines, and the Korean Marines. Common to them was a reputation for toughness on themselves and any foreign or domestic enemies; strong unit pride and loyalty; and a privileged place within the political structure of their respective countries. This title by US Marine historian Charles Melson describes the history, weapons, equipment, uniforms and insignia of the US, Vietnamese and Korean Marines who fought in Vietnam.


Pdf ebook: Marketing Planning Guide, Third Edition

Pdf download ebook Marketing Planning Guide, Third Edition

Summary: THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide tha

  • Author : Bruce Wrenn,Phylis M Mansfield
  • Publisher: Routledge
  • ISBN: 1317718283
  • Genre: Business & Economics
  • Number of Pages: 380
  • Language: English
  • Views: 1965
  • Downloads: 1965
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Description: THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.


Pdf ebook: Outrider

Pdf download ebook Outrider

Summary: In the city of Daral, injustice is the norm, a norm that is carefully concealed by those who maintain it from those who take their lives for granted. Enter

  • Author : Hubert Hughes
  • Publisher: Lulu Press, Inc
  • ISBN: 1329223667
  • Genre: Fiction
  • Number of Pages: N.A
  • Language: English
  • Views: 1666
  • Downloads: 1666
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Description: In the city of Daral, injustice is the norm, a norm that is carefully concealed by those who maintain it from those who take their lives for granted. Enter Mary, your average surface girl with a broad adventurous streak, when one of her explorations goes horribly wrong and she finds herself estranged from the life she once knew. Now on the opposite side of the looking glass Mary begins to see what's been hidden from her by her sheltered life and the dark side of her own family and the society she calls home.


Pdf ebook: The Synchronicity War Part 3

Pdf download ebook The Synchronicity War Part 3

Summary: The Synchronicity War is going badly for the Human Race and its loyal A.I. allies. The 11,000+ humans remaining in the Universe are desperately trying to r

  • Author : Dietmar Arthur Wehr
  • Publisher: Dietmar Arthur Wehr
  • ISBN: 0991897862
  • Genre: Fiction
  • Number of Pages: 389
  • Language: English
  • Views: 1445
  • Downloads: 1445
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Description: The Synchronicity War is going badly for the Human Race and its loyal A.I. allies. The 11,000+ humans remaining in the Universe are desperately trying to remain undiscovered by their xenophobic alien adversaries while they attempt to rebuild a viable military defense and discover how they're receiving messages from the future. But Humans have now been contacted by a third alien race that says they want to help and tells the Humans that the xenophobic aliens aren't the REAL enemy. The real enemy is a life form that has a nightmarish biology and is a threat to the entire galaxy. What can 11,000 humans do that two other alien races can't do? How will two very special A.I.s ultimately decide the fate of their creators and who will pay the ultimate price for their loyalty?


Pdf ebook: Discovering Beloit

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Summary: About Tom Warren Tom Warren likes to write about places where he has lived for a long time. The setting for his book An Old Caddie Looks Back: Reflections

  • Author : Tom Warren
  • Publisher: iUniverse
  • ISBN: 1491752874
  • Genre: Fiction
  • Number of Pages: 288
  • Language: English
  • Views: 1562
  • Downloads: 1562
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Description: About Tom Warren Tom Warren likes to write about places where he has lived for a long time. The setting for his book An Old Caddie Looks Back: Reflections from a Town that Loves Golf . . . is Rockford, Illinois, Warren’s birthplace and home growing up. Another book, Discovering Lake Superior and the Western Upper Peninsula of Michigan, draws from decades of journal entries and experiences around the family cabin near Ontonagon, Michigan. And now comes Discovering Beloit: Stories Too Good to be True? – a novel about investigative journalism in the southern Wisconsin community where he has lived since the Seventies. Warren is Emeritus Professor of Education at Beloit College. He lives with his wife Anna Marie (“Mim”) in Beloit with frequent trips to their Upper Peninsula cabin and to Wheaton, Illinois, where they visit their daughter Rachel, son-in-law David, and grandchildren Jack and Will.


Pdf ebook: Return to the Central Sun

Pdf download ebook Return to the Central Sun

Summary: At 450 years old, Orville Parker has hardly aged. He lives on the Planet Mirror, near the Grand Central Sun. Born on earth during the time of Galactic Cont

  • Author : Gary Francis Dini
  • Publisher: Balboa Press
  • ISBN: 1982248637
  • Genre: Fiction
  • Number of Pages: 286
  • Language: English
  • Views: 875
  • Downloads: 875
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Description: At 450 years old, Orville Parker has hardly aged. He lives on the Planet Mirror, near the Grand Central Sun. Born on earth during the time of Galactic Contact after the Pleiadians ended thousands of years of isolation. He is given a task by the Pleiadian Elders to help facilitate the evolution of humanity, as the diaspora begins and earth’s inhabitants set forth to explore and settle throughout the galaxy. The Light and Dark face off on the Planet Tatochin where the Colonial Corporation, and its nefarious allies the Centurians and the Dravithians, enslave yet one more planet in the galaxy for their own greed. The rebels of Tatochin supported by Orville, the Pleiadians, and other secret allies, challenge these dominating forces with pluck and verve. Amidst the play of dynamic and heartfelt action, a subtle infiltration of a symbiotic life form, the Tharrr, offers the experience of unity consciousness to its host. The backdrop of blossoming new love and the striving for the spiritual ideal of harmonious living, carries the interplay of authentic and larger than life characters to a new level on the journey to Cosmic Consciousness.


Pdf ebook: How to Become the Worlds No. 1 Hacker

Pdf download ebook How to Become the Worlds No. 1 Hacker

Summary: Renowned security expert Evans details how hackers get into networks. He then takes those same tools and shows how to make money as a Certified Ethical Hac

  • Author : Gregory D Evans
  • Publisher: Cyber Crime Media
  • ISBN: 0982609108
  • Genre: Computers
  • Number of Pages: 304
  • Language: English
  • Views: 1821
  • Downloads: 1821
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Description: Renowned security expert Evans details how hackers get into networks. He then takes those same tools and shows how to make money as a Certified Ethical Hacker.


Pdf ebook: Maximilian and Carlota

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Summary: In this new telling of Mexico’s Second Empire and Louis Napoléon’s installation of Maximilian von Habsburg and his wife, Carlota of Belgium, as the em

  • Author : M. M. McAllen
  • Publisher: Trinity University Press
  • ISBN: 1595341854
  • Genre: History
  • Number of Pages: 480
  • Language: English
  • Views: 326
  • Downloads: 326
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Description: In this new telling of Mexico’s Second Empire and Louis Napoléon’s installation of Maximilian von Habsburg and his wife, Carlota of Belgium, as the emperor and empress of Mexico, Maximilian and Carlota brings the dramatic, interesting, and tragic time of this six-year-siege to life. From 1861 to 1866, the French incorporated the armies of Austria, Belgium—including forces from Crimea to Egypt—to fight and subdue the regime of Mexico’s Benito Juárez during the time of the U.S. Civil War. France viewed this as a chance to seize Mexican territory in a moment they were convinced the Confederacy would prevail and take over Mexico. With both sides distracted in the U.S., this was their opportunity to seize territory in North America. In 1867, with aid from the United States, this movement came to a disastrous end both for the royals and for France while ushering in a new era for Mexico. In a bid to oust Juárez, Mexican conservatives appealed to European leaders to select a monarch to run their country. Maximilian and Carlota’s reign, from 1864 to 1867, was marked from the start by extravagance and ambition and ended with the execution of Maximilian by firing squad, with Carlota on the brink of madness. This epoch moment in the arc of French colonial rule, which spans North American and European history at a critical juncture on both continents, shows how Napoleon III’s failure to save Maximilian disgusted Europeans and sealed his own fate. Maximilian and Carlota offers a vivid portrait of the unusual marriage of Maximilian and Carlota and of international high society and politics at this critical nineteenth-century juncture. This largely unknown era in the history of the Americas comes to life through this colorful telling of the couple’s tragic reign.


Pdf ebook: Biting the Bullet

Pdf download ebook Biting the Bullet

Summary: I'm Lucille Robinson (aka Jaz Parks). This is a mission unlike anything my vampire boss, Vayl, and I have ever been on. It's not our usual take-them-out-an

  • Author : Jennifer Rardin
  • Publisher: Orbit
  • ISBN: 0316029068
  • Genre: Fiction
  • Number of Pages: 336
  • Language: English
  • Views: 573
  • Downloads: 573
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Description: I'm Lucille Robinson (aka Jaz Parks). This is a mission unlike anything my vampire boss, Vayl, and I have ever been on. It's not our usual take-them-out-and-run; it's an undercover mission that needs the whole gang: a psychic, an interpreter, and a weapons specialist. We've never gone in which such heavy artillery before, but the more the merrier, right? Um...nope. At least not since Vayl and I learned part of our job is to ferret out a mole concealed in our unit. To add to our problems, we're being harried by a pack of reavers bent on revenge, and targeted by a Seer who wants to share Vayl's power - at any cost. This is going to be a blast.