Pdf ebook: Way of the Warrior Kid

Pdf download ebook Way of the Warrior Kid

Summary: National Bestseller Fifth grade was the worst year of Marc’s life. He stunk at gym class, math was too hard for him, the school lunch was horrible, and h

  • Author : ,
  • Publisher: Feiwel & Friends
  • ISBN: 1250151066
  • Genre: Juvenile Fiction
  • Number of Pages: 160
  • Language: English
  • Views: 607
  • Downloads: 607
  • GET EBOOK

Description: National Bestseller Fifth grade was the worst year of Marc’s life. He stunk at gym class, math was too hard for him, the school lunch was horrible, and his class field trip was ruined because he couldn’t swim. But what was most awful thing about fifth grade? Kenny Williamson, the class bully, who calls himself the "King of the Jungle." When Marc's mother tells him that his Uncle Jake is coming to stay for the whole summer, Marc can't wait. Uncle Jake is a for real, super-cool Navy SEAL. And Uncle Jake has a plan. He's going to turn Marc into a warrior. Becoming a warrior isn’t easy. It means a lot of pull ups, sit ups, pushups, squats, swimming, eating right, and studying harder than ever before! Can Marc transform himself into a warrior before school starts in the fall – and finally stand up to the King of the Jungle himself? The Way of the Warrior Kid is a new illustrated chapter book by #1 New York Times-bestselling author and retired Navy SEAL Jocko Willink.


Pdf ebook: Marc's Mission

Pdf download ebook Marc's Mission

Summary: New York Times-bestselling author Jocko Willink delivers a second powerful and empowering Way of the Warrior Kid book about finding your inner strength and

  • Author : Jocko Willink
  • Publisher: Feiwel & Friends
  • ISBN: 1250156807
  • Genre: Juvenile Fiction
  • Number of Pages: 160
  • Language: English
  • Views: 1049
  • Downloads: 1049
  • DOWNLOAD

Description: New York Times-bestselling author Jocko Willink delivers a second powerful and empowering Way of the Warrior Kid book about finding your inner strength and being the best you can be, even in the face of adversity in Marc's Mission.


Pdf ebook: Discipline Equals Freedom

Pdf download ebook Discipline Equals Freedom

Summary: In this expanded edition of the 2017 mega-bestseller, updated with brand new sections like DO WHAT MAKES YOU HAPPY, SUGAR COATED LIES and DON'T NEGOTIATE W

  • Author : Jocko Willink
  • Publisher: St. Martin\'s Press
  • ISBN: 1250276187
  • Genre: Self-Help
  • Number of Pages: 256
  • Language: English
  • Views: 1140
  • Downloads: 1140
  • DOWNLOAD

Description: In this expanded edition of the 2017 mega-bestseller, updated with brand new sections like DO WHAT MAKES YOU HAPPY, SUGAR COATED LIES and DON'T NEGOTIATE WITH WEAKNESS, readers will discover new ways to become stronger, smarter, and healthier. Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life. Many books offer advice on how to overcome obstacles and reach your goals--but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimize performance. FIND YOUR WILL, FIND YOUR DISCIPLINE--AND YOU WILL FIND YOUR FREEDOM


Pdf ebook: Navy SEALs For Kids!

Pdf download ebook Navy SEALs For Kids!

Summary: This is a book about the US Navy SEALS for Kids. Big pics and just the right amount of text, just right for kids between 5 and 10 years old. There is a lot

  • Author : Eric Z
  • Publisher: www.KidsBooks.Club
  • ISBN:
  • Genre: Comics & Graphic Novels
  • Number of Pages: 50
  • Language: English
  • Views: 885
  • Downloads: 885
  • DOWNLOAD

Description: This is a book about the US Navy SEALS for Kids. Big pics and just the right amount of text, just right for kids between 5 and 10 years old. There is a lot of emphasis on physcial fitness and discipline in this book. •Tons of fabulous full color photos in this book to get your kids motivated. •Help your kid learn to read – he or she will WANT to read this if they like the Navy SEALs. Children need role models today, additionally READING -instead of playing video games- should be more encouraged. This book motivates by linking cool pics for kids to cool content - WORDS Scroll up and grab a copy today! OBLITERATE THE LEADERSHIP GAP! www.KidsBooks.Club


Pdf ebook: Extreme Ownership

Pdf download ebook Extreme Ownership

Summary: An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most hi

  • Author : Jocko Willink,Leif Babin
  • Publisher: St. Martin\'s Press
  • ISBN: 125018472X
  • Genre: Business & Economics
  • Number of Pages: 320
  • Language: English
  • Views: 1561
  • Downloads: 1561
  • DOWNLOAD

Description: An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.


Pdf ebook: Leadership Strategy and Tactics

Pdf download ebook Leadership Strategy and Tactics

Summary: #1 New York Times Bestseller #1 USA Today bestseller The ultimate guide on leadership from the bestselling co-author of Extreme Ownership. In the military,

  • Author : Jocko Willink
  • Publisher: St. Martin\'s Press
  • ISBN: 1250226856
  • Genre: Business & Economics
  • Number of Pages: 320
  • Language: English
  • Views: 1292
  • Downloads: 1292
  • DOWNLOAD

Description: #1 New York Times Bestseller #1 USA Today bestseller The ultimate guide on leadership from the bestselling co-author of Extreme Ownership. In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. But what if you are promoted into a new position leading your former peers? What if you don’t get selected for the leadership position you wanted? How do you overcome imposter syndrome, when you aren’t sure you should be leading? As a leader, how do you judiciously dole out punishment? What about reward? How do you build trust with your both your superiors and your subordinates? How do you deliver truthful criticism up and down the chain of command in a tactful and positive way? These are all questions about leadership—the most complex of all human endeavors. And while there are books out there that provide solid leadership principles, books like Extreme Ownership and The Dichotomy of Leadership, there is no leadership field manual that provides a direct, situational, pragmatic how-to guide that anyone can instantly put to use. Until now. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This book is the solution that leaders at every level need—not just to understand the leadership game, but also how to play the leadership game, and win it.


Pdf ebook: The Warrior's Book of Virtues

Pdf download ebook The Warrior's Book of Virtues

Summary: CHOOSE VIRTUE ALWAYS Time-tested principles for succeeding in life through the understanding and development of character, virtues represent the moral exce

  • Author : Nick Benas,Matthew Bloom,Richard Bryan
  • Publisher: Hatherleigh Press
  • ISBN: 1578268087
  • Genre: Self-Help
  • Number of Pages: 224
  • Language: English
  • Views: 319
  • Downloads: 319
  • DOWNLOAD

Description: CHOOSE VIRTUE ALWAYS Time-tested principles for succeeding in life through the understanding and development of character, virtues represent the moral excellence of a person. From discipline to prudence, fortitude to faith, the warrior virtues presented in these pages are guaranteed to transform your life to one of meaning and purpose. The Warrior’s Book of Virtues uses the battle-tested principles of the United States Marine Corps to help everyone live their best life in easy and practical ways. Don’t settle for less, and don’t make excuses for yourself. Become inspired to achieve your full potential and complete every objective you set. Adapt and overcome.


Pdf ebook: The 9/11 Commission Report

Pdf download ebook The 9/11 Commission Report

Summary: It has, improbably, been called uncommonly lucid, even riveting by The New York Times, and it was a finalist for the 2004 National Book Awards nonfiction h

  • Author : National Commission O Terrorist Attacks
  • Publisher: Cosimo, Inc.
  • ISBN: 1616402199
  • Genre: Political Science
  • Number of Pages: 588
  • Language: English
  • Views: 796
  • Downloads: 796
  • DOWNLOAD

Description: It has, improbably, been called uncommonly lucid, even riveting by The New York Times, and it was a finalist for the 2004 National Book Awards nonfiction honor. It is a literally chilling read, especially in its minute-by-minute description of the events of the morning of 9/11 inside the Twin Towers.It is The 9/11 Commission Report, which was, before its publication, perhaps one of the most anticipated government reports of all time, and has been since an unlikely bestseller. The official statement by the National Commission on Terrorist Attacks Upon the United States-which was instituted in late 2002 and chaired by former New Jersey Governor Thomas Kean-it details what went wrong on that day (such as intelligence failures), what went right (the heroic response of emergency services and self-organizing civilians), and how to avert similar future attacks.Highlighting evidence from the day, from airport surveillance footage of the terrorists to phone calls from the doomed flights, and offering details that have otherwise gone unheard, this is an astonishing firsthand document of contemporary history. While controversial in parts-it has been criticized for failing to include testimony from key individuals, and it completely omits any mention of the mysterious collapse of WTC 7-it is nevertheless an essential record of one of the most transformational events of modern times.


Pdf ebook: Final Spin

Pdf download ebook Final Spin

Summary: #1 New York Times bestselling author Jocko Willink’s fast-paced thriller Final Spin: A story of love, brotherhood, suffering, happiness, and sacrifice. A

  • Author : Jocko Willink
  • Publisher: St. Martin\'s Press
  • ISBN: 1250276861
  • Genre: Fiction
  • Number of Pages: 176
  • Language: English
  • Views: 1463
  • Downloads: 1463
  • DOWNLOAD

Description: #1 New York Times bestselling author Jocko Willink’s fast-paced thriller Final Spin: A story of love, brotherhood, suffering, happiness, and sacrifice. A story about life. Johnny... Shouldn’t be in a dead-end job. Shouldn’t be in a dead-end bar. Shouldn’t be in a dead-end life. But he is. It’s a hamster wheel existence. Stocking warehouse store shelves by day, drinking too much whiskey and beer by night. In between, Johnny lives in his childhood home, making sure his alcoholic mother hasn’t drunk herself to death, and looking after his idiosyncratic older brother Arty, whose world revolves around his laundromat job. Rinse and repeat. Then Johnny’s monotonous life takes a tumble. The laundromat where Arty works, and the one thing that gives him happiness, is about to be sold. Johnny doesn't want that to happen, so he takes measures into his own hands. Johnny, along with his friend, Goat, come up with a plan to get the money to buy the laundromat. But things don’t always go as planned...


Pdf ebook: Management of Dead Bodies in Disaster Situations

Pdf download ebook Management of Dead Bodies in Disaster Situations

Summary: This manual will ensure that the management of massive fatalities forms part of disaster preparedness and response plans, and that it is a fundamental aspe

  • Author : Mary Elizabeth Stonaker
  • Publisher: DIANE Publishing
  • ISBN: 1437900631
  • Genre: ,
  • Number of Pages: 176
  • Language: English
  • Views: 406
  • Downloads: 406
  • DOWNLOAD

Description: This manual will ensure that the management of massive fatalities forms part of disaster preparedness and response plans, and that it is a fundamental aspect of humanitarian assistance to survivors and rehabilitation and reconstruction programs. The manual provides the technical information that will support the correct approach to handling dead bodies. Contents: Preparedness for mass deaths; Medicolegal work in major disasters; Health considerations in cases of mass fatalities; Sociocultural aspects; Psychological aspects; Legal aspects; Cases studies; Final recommendations; Myths and realities of management of dead bodies in disasters; and Glossary. Illustrations.


Pdf ebook: The Manchurian Candidate

Pdf download ebook The Manchurian Candidate

Summary: The classic thriller about a hostile foreign power infiltrating American politics: “Brilliant . . . wild and exhilarating.” —The New Yorker A war her

  • Author : Richard Condon
  • Publisher: RosettaBooks
  • ISBN: 0795335067
  • Genre: Fiction
  • Number of Pages: 323
  • Language: English
  • Views: 1057
  • Downloads: 1057
  • DOWNLOAD

Description: The classic thriller about a hostile foreign power infiltrating American politics: “Brilliant . . . wild and exhilarating.” —The New Yorker A war hero and the recipient of the Congressional Medal of Honor, Sgt. Raymond Shaw is keeping a deadly secret—even from himself. During his time as a prisoner of war in North Korea, he was brainwashed by his Communist captors and transformed into a deadly weapon—a sleeper assassin, programmed to kill without question or mercy at his captors’ signal. Now he’s been returned to the United States with a covert mission: to kill a candidate running for US president . . . This “shocking, tense” and sharply satirical novel has become a modern classic, and was the basis for two film adaptations (San Francisco Chronicle). “Crammed with suspense.” —Chicago Tribune “Condon is wickedly skillful.” —Time


Pdf ebook: Dreamland

Pdf download ebook Dreamland

Summary: Winner of the NBCC Award for General Nonfiction Named on Amazon's Best Books of the Year 2015--Michael Botticelli, U.S. Drug Czar (Politico) Favorite Book

  • Author : Sam Quinones
  • Publisher: Bloomsbury Publishing USA
  • ISBN: 1620402513
  • Genre: Social Science
  • Number of Pages: 384
  • Language: English
  • Views: 1444
  • Downloads: 1444
  • DOWNLOAD

Description: Winner of the NBCC Award for General Nonfiction Named on Amazon's Best Books of the Year 2015--Michael Botticelli, U.S. Drug Czar (Politico) Favorite Book of the Year--Angus Deaton, Nobel Prize Economics (Bloomberg/WSJ) Best Books of 2015--Matt Bevin, Governor of Kentucky (WSJ) Books of the Year--Slate.com's 10 Best Books of 2015--Entertainment Weekly's 10 Best Books of 2015 --Buzzfeed's 19 Best Nonfiction Books of 2015--The Daily Beast's Best Big Idea Books of 2015--Seattle Times' Best Books of 2015--Boston Globe's Best Books of 2015--St. Louis Post-Dispatch's Best Books of 2015--The Guardian's The Best Book We Read All Year--Audible's Best Books of 2015--Texas Observer's Five Books We Loved in 2015--Chicago Public Library's Best Nonfiction Books of 2015 From a small town in Mexico to the boardrooms of Big Pharma to main streets nationwide, an explosive and shocking account of addiction in the heartland of America. In 1929, in the blue-collar city of Portsmouth, Ohio, a company built a swimming pool the size of a football field; named Dreamland, it became the vital center of the community. Now, addiction has devastated Portsmouth, as it has hundreds of small rural towns and suburbs across America--addiction like no other the country has ever faced. How that happened is the riveting story of Dreamland. With a great reporter's narrative skill and the storytelling ability of a novelist, acclaimed journalist Sam Quinones weaves together two classic tales of capitalism run amok whose unintentional collision has been catastrophic. The unfettered prescribing of pain medications during the 1990s reached its peak in Purdue Pharma's campaign to market OxyContin, its new, expensive--extremely addictive--miracle painkiller. Meanwhile, a massive influx of black tar heroin--cheap, potent, and originating from one small county on Mexico's west coast, independent of any drug cartel--assaulted small town and mid-sized cities across the country, driven by a brilliant, almost unbeatable marketing and distribution system. Together these phenomena continue to lay waste to communities from Tennessee to Oregon, Indiana to New Mexico. Introducing a memorable cast of characters--pharma pioneers, young Mexican entrepreneurs, narcotics investigators, survivors, and parents--Quinones shows how these tales fit together. Dreamland is a revelatory account of the corrosive threat facing America and its heartland.


Pdf ebook: Emily Post's Etiquette, 19th Edition

Pdf download ebook Emily Post's Etiquette, 19th Edition

Summary: The Emily Post Institute, the most trusted brand in etiquette, tackles the latest issues regarding how we interact along with classic etiquette and manners

  • Author : Lizzie Post,Daniel Post Senning
  • Publisher: HarperCollins
  • ISBN: 006243926X
  • Genre: Reference
  • Number of Pages: 736
  • Language: English
  • Views: 1629
  • Downloads: 1629
  • DOWNLOAD

Description: The Emily Post Institute, the most trusted brand in etiquette, tackles the latest issues regarding how we interact along with classic etiquette and manners advice in this updated and gorgeously packaged edition. Today’s world is in a state of constant change. But one thing remains year after year: the necessity for good etiquette. This 19th edition of Emily Post’s Etiquette offers insight and wisdom on a variety of new topics and fresh advice on classic conundrums, including: Social media Living with neighbors Networking and job seeking Office issues Sports and recreation Entertaining at home and celebrations Weddings Invitations Loss, grieving, and condolences Table manners While they offer useful information on the practical—from table settings and introductions to thank-you notes and condolences—the Posts make it clear why good etiquette matters. Etiquette is a sensitive awareness of the feelings of others, they remind us. Ultimately, being considerate, respectful, and honest is what’s really important in building positive relationships. "Please" and "thank you" do go a long way, and whether it’s a handshake, a hug, or a friend request, it’s the underlying sincerity and good intentions behind any action that matter most.


Pdf ebook: The Pale King

Pdf download ebook The Pale King

Summary: The agents at the IRS Regional Examination Center in Peoria, Illinois, appear ordinary enough to newly arrived trainee David Foster Wallace. But as he imme

  • Author : David Foster Wallace
  • Publisher: Little, Brown
  • ISBN: 9780316175296
  • Genre: Fiction
  • Number of Pages: 592
  • Language: English
  • Views: 625
  • Downloads: 625
  • DOWNLOAD

Description: The agents at the IRS Regional Examination Center in Peoria, Illinois, appear ordinary enough to newly arrived trainee David Foster Wallace. But as he immerses himself in a routine so tedious and repetitive that new employees receive boredom-survival training, he learns of the extraordinary variety of personalities drawn to this strange calling. And he has arrived at a moment when forces within the IRS are plotting to eliminate even what little humanity and dignity the work still has. The Pale King remained unfinished at the time of David Foster Wallace's death, but it is a deeply compelling and satisfying novel, hilarious and fearless and as original as anything Wallace ever undertook. It grapples directly with ultimate questions--questions of life's meaning and of the value of work and society--through characters imagined with the interior force and generosity that were Wallace's unique gifts. Along the way it suggests a new idea of heroism and commands infinite respect for one of the most daring writers of our time.


Pdf ebook: The Challenge of Slums

Pdf download ebook The Challenge of Slums

Summary: The Challenge of Slums presents the first global assessment of slums, emphasizing their problems and prospects. Using a newly formulated operational defini

  • Author : United Nations Human Settlements Programme,
  • Publisher: Routledge
  • ISBN: 1136554750
  • Genre: Political Science
  • Number of Pages: 344
  • Language: English
  • Views: 520
  • Downloads: 520
  • DOWNLOAD

Description: The Challenge of Slums presents the first global assessment of slums, emphasizing their problems and prospects. Using a newly formulated operational definition of slums, it presents estimates of the number of urban slum dwellers and examines the factors at all level, from local to global, that underlie the formation of slums as well as their social, spatial and economic characteristics and dynamics. It goes on to evaluate the principal policy responses to the slum challenge of the last few decades. From this assessment, the immensity of the challenges that slums pose is clear. Almost 1 billion people live in slums, the majority in the developing world where over 40 per cent of the urban population are slum dwellers. The number is growing and will continue to increase unless there is serious and concerted action by municipal authorities, governments, civil society and the international community. This report points the way forward and identifies the most promising approaches to achieving the United Nations Millennium Declaration targets for improving the lives of slum dwellers by scaling up participatory slum upgrading and poverty reduction programmes. The Global Report on Human Settlements is the most authoritative and up-to-date assessment of conditions and trends in the world's cities. Written in clear language and supported by informative graphics, case studies and extensive statistical data, it will be an essential tool and reference for researchers, academics, planners, public authorities and civil society organizations around the world.


Pdf ebook: Dark Age

Pdf download ebook Dark Age

Summary: NEW YORK TIMES BESTSELLER • The bestselling author of Morning Star returns to the Red Rising universe with the thrilling sequel to Iron Gold. “Brown’

  • Author : Pierce Brown
  • Publisher: Del Rey
  • ISBN: 0425285952
  • Genre: Fiction
  • Number of Pages: 800
  • Language: English
  • Views: 1633
  • Downloads: 1633
  • DOWNLOAD

Description: NEW YORK TIMES BESTSELLER • The bestselling author of Morning Star returns to the Red Rising universe with the thrilling sequel to Iron Gold. “Brown’s plots are like a depth charge of nitromethane dropped in a bucket of gasoline. His pacing is 100% him standing over it all with a lit match and a smile, waiting for us to dare him to drop it.”—NPR (Best Books of the Year) He broke the chains. Then he broke the world…. A decade ago Darrow led a revolution, and laid the foundations for a new world. Now he’s an outlaw. Cast out of the very Republic he founded, with half his fleet destroyed, he wages a rogue war on Mercury. Outnumbered and outgunned, is he still the hero who broke the chains? Or will he become the very evil he fought to destroy? In his darkening shadow, a new hero rises. Lysander au Lune, the displaced heir to the old empire, has returned to bridge the divide between the Golds of the Rim and Core. If united, their combined might may prove fatal to the fledgling Republic. On Luna, the embattled Sovereign of the Republic, Virginia au Augustus, fights to preserve her precious demokracy and her exiled husband. But one may cost her the other, and her son is not yet returned. Abducted by enemy agents, Pax au Augustus must trust in a Gray thief, Ephraim, for his salvation. Far across the void, Lyria, a Red refugee accused of treason, makes a desperate bid for freedom with the help of two unlikely new allies. Fear dims the hopes of the Rising, and as power is seized, lost, and reclaimed, the worlds spin on and on toward a new Dark Age. Don’t miss any of Pierce Brown’s Red Rising Saga: RED RISING • GOLDEN SON • MORNING STAR • IRON GOLD • DARK AGE


Pdf ebook: Freakonomics Rev Ed

Pdf download ebook Freakonomics Rev Ed

Summary: The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion

  • Author : Steven D. Levitt,Stephen J. Dubner
  • Publisher: Harper Collins
  • ISBN: 0061792802
  • Genre: Business & Economics
  • Number of Pages: 336
  • Language: English
  • Views: 1465
  • Downloads: 1465
  • DOWNLOAD

Description: The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth. Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline—reveals that the answers. Joined by acclaimed author and podcast host Stephen J. Dubner, Levitt presents a brilliant—and brilliantly entertaining—account of how incentives of the most hidden sort drive behavior in ways that turn conventional wisdom on its head.